Friday 18 July 2014

Getting listed in search engines can be a lot of work. “Free” submission tools are worth about what you pay for them and, worse, can be detrimental to your efforts. Yet you don’t have the time to do it yourself by hand. What do you do? You hire a professional.

A professional search engine marketer, submission service, and ranking specialist is a great tool for any site owner who wants to get listed, listed high on the results, and see a return on their investment. Sadly, there are a lot of scam artists and beginners out there passing themselves off as
“professionals” in this field. How do you find a good one?

First and Foremost, look for informative content and straight-forward pricing on the professional’s website. A well-made, professional website with informative content and easy-to-understand pricing structures is the mark of a truly professional submitter. 

Avoid submission sites that give too good to be true claims and too-low-to-believe pricing. Any
service that makes claims that they can put you at the top of all engines or “guarantees” the #1 spot
anywhere is lying. However, a guarantee of “top ranking” (usually defined as being in the first
twenty in a keyword response) is realistic and believable. 

Be careful of sites that use the term search engine and “pay per click” in the same context. These
are submitters who will promote your site through Pay Per Click engines and not through actual
search engines or directories.

Watch for submitters who have time-based plans and contracts. These are the true professionals
that know what it really takes to get you listed for the long-term. Search engine marketing is a
continual process. If you do it once and forget about it, it will soon forget about you too and you’ll
see your visitors and sales drop as time goes on. A great marketer will ask for a contract to review
your site weekly, monthly, or quarterly for ranking statistics and offer extensions of contract when
your results begin to fall.

Who would I recommend for your search engine marketing needs? The two marketing
companies listed  are good search engine marketers like 4yourprice I have used in the past or recommended to clients. They are tried, true, and good at what they do. Their prices range according to the services offered. Find the one that fits your needs and try them out!

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