Use of Social Media Marketing(SMM) in SEO

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons -- or promoting activity through social media by updating statuses or tweets, or blog posts.

Social media selling refers to the method of gaining traffic or attention through social media sites.

Social media itself could be a catch-all term for sites which will give radically completely different social actions. for example, Twitter could be a social web site designed to let folks share short messages or “updates” with others. Facebook, in distinction could be a full-blown social networking web site that permits for sharing updates, photos, change of integrity events and a spread of alternative activities.

Why would a probe vendor — or a web site concerning search engines — care concerning social media? the 2 area unit terribly closely connected.

Social media typically feeds into the invention of recent content like news stories, and “discovery” could be a search activity. Social media may facilitate build links that successively support into SEO efforts. many folks additionally perform searches at social media sites to search out social media content.

 SMM became more common with the increased popularity of websites such as Twitter, Facebook, Myspace, LinkedIn, and YouTube. In response, the Federal Trade Commission (FTC) has updated its rules to include SMM. If a company or its advertising agency provides a blogger or other online commenter with free products or other incentives to generate positive buzz for a product, the online comments will be treated legally as endorsements. Both the blogger and the company will be held responsible for ensuring that the incentives are clearly and conspicuously disclosed, and that the blogger's posts contain no misleading or unsubstantiated statements and otherwise complies with the FTC's rules concerning unfair or deceptive advertising