How SEO Factors Affecting The Ranking Of Webpage ?

In the prior times, let’s say 5-6 years back, the Google stats and strata were different. Different here says easy money earning.  There are ample no. of factors that contributes in reaching the high position and maintaining that position in the search engine.Factors such as site structure, sitemaps, user experience, alt tag on images but above all content is the master. Content plays the role of the king. Not all type of contents, but yes unique and in demand content can boom in the market. Following are 10 tips for writing content to make its position in the front pages in the search engine.

Optimize for Robots and write the content for users :

Its 21^st century, the world of robots and now a days, robots are equally active on internet. In the present times, no one wants to read the stuffed SEO, not even the search engines. SEO is essential but an article cannot rely only on SEO.

 Everyone wants natural content, and if SEO is used accordingly, it works as icing on the cake. There is no importance of rankings until your content is relevant. Robots are generally programmed and can’t change their feed, so target the robots.

Forget about the keyword density:

Adding lots of keywords to the article is the tenacious myth amongst the people. It’s but natural that Google favors certain keywords over other, and keywords are also required, but stuffing of keywords is just a non-sense, cramming of the keywords unnecessarily only harm the posts rather than achieving the high ranking.

Write in-depth and long CONTENT:

Google prefer those pages as the top rankers which have about 2000 words with relevant content. The articles having in-depth knowledge for the user are best suited for the visitors on the Google page. 

The evidence points that the long articles get more shares and links then a superficial and small article. The length shows the insight of the author that he has the knowledge about the subject matter. Write the content just not to please the search engine but for sharing your thoughts and experiences with the audiences.

Merits of Long tail:

The problem that arises with the long, fat keywords is that they are super competitive and need huge efforts to upgrade their ranking. In many cases, there are lots of relative searches like “keywords” vs “how the stuffing of keywords harms?” Long tail keywords have small search volume but attracts large traffic and the people are easily distracted by their way of query.

Use related synonyms and grammatical variations :

Using the synonyms and keywords along with the proper use of grammar makes  the content relevant without cramming actual keywords in the article. Now a days. Google uses Latent Semantic Indexing to get the intentions of the people searching the results on the webpages. This will make your content unique and will target the search easily.

Google Tilde:

If you add ~ before a keyword  and go for a search, Google will provide you with the similar keywords at the bottom of the page that is related to the query. Using those keywords will help you to make your content authentic and relevant.

Google Plus:

G+ what we usually call Google plus, plays a biggest role in SEO.  Set up your G+ profile and add up your authorship markup, claim ownership of your content, Build an Author rank and play actively on G+. By doing this, you will be promoting every piece of your content regardless of where it gets posted.

Sharing the Content is must:

Sharing of your content on the public profile gets traffic and links, more sharing will make the blog relevant and popular. Share your content in relevant forums, blogs, newsletters and in social networking sites like Facebook,4yourprice,Twitter, StumbleUpon, Linkedin, Google+, Pinterest and enjoy the benefit of traffic. Never underestimate the incredible power of GUEST BLOGGING, it shares its traffic with your site.

Submission of content on various sites:

In order to promote your articles, or content, you must add the content in various sites like Reddit.com, 4yourprice.com,Technorati.com for knowing its rank among all the articles. The more the sharing of content, more traffic it will gain.

Title tags and Snippets:

These both still remains the king because Google first searches for the title tag when categorizing individually on the webpage. The title and snippets (what we called as meta description) plays an important role. So insert the keywords, but the title and meta tag should sound natural enough so that people automatically click on them.

Read More

6 steps for marketing to hit the local business online

you run a local business, you may be missing a gold mine of effective online marketing opportunities. Social media is known for connecting people around the globe and successfully promoting international causes and businesses. It is less well known for marketing local businesses in their communities. But there is a whole world of marketing opportunities available for location-based businesses, including search, social, and content marketing options. In this guide, we explore the top six marketing strategies that successful local businesses use, both online and off. Follow these six steps to getting noticed online

Step 1: Optimize your website for local search 

There are a number of ways you can optimize your website for local search that will help attract local clients and customers. The first thing you need to do is identify your keywords. These are the words (usually a short phrase) that describe your business. If, for example, you run a Online Classified Advertisement  business, your keywords might be “Online Advertisement.” To localize your business, add the city you target to that phrase, e.g. “USA Online Classifieds.” Read the Small Business SEO Guide, do some keyword research to make sure the city + keyword phrase has strong search volume, then optimize your website for the best locally focused keywords using the on-site optimization tips in the guide. 

Next, include a local street address and phone number (with a local area code, not 800 number) on each page of your website. Most businesses do this in the footer. This information must be on the website in text, not image format, so that search engines can crawl the information. If your business has multiple locations, the alternative is to put the primary location on each page and create individual contact pages for each location.

Tip: Make sure your website has a contact page for each location that includes the address, phone number, and a map helping customers find it. Adding photos of each location on the contact page is also a good idea. 

Actionable Takeaway: Craft locally focused keyword phrases for your business and optimize your website for them. Also, include your local address and phone number on each page of your website.

Step 2: Find the right local directories to join

Local directories and review sites are often referred to as “citations,” and they can help your business website rank well in local search results on Google. Here are the keys to ensuring each local directory and review site you join counts towards helping your business rank well in local search: 

• Make sure your business name, address, phone number, and website are consistent, on both your website and in local listings. Things that will cause ranking problems include having your business name listed as 4yourprice Services in one place and A.B.C. Services in another, or having your address listed as 1500 West First St. in one place and 1500 W. First Street in another, or having your website address listed as 4yourprice.com in one place and www.abc.com/.com/index.html in another.
  
•  Encourage (but do not incentive, bribe, or purchase) customers to write reviews about your business on the top local directories and review sites. The more positive reviews you have, the better your business is going to rank.
  
•  Complete each of your local listing profiles as thoroughly as possible. If you are given the option of adding additional information, social network links, photos, and videos, be sure to do so. 

With hundreds of local directories, review sites, and profile pages, choosing which ones to sign up for can be difficult. Start here:

• Create listings on Google+ Local, Yahoo Local, Bing Local, and Yelp.
  
• Search for your business name using Google and then claim and complete profiles for any of the listings that appear on the first couple of search engine results pages (SERPs).
  

To get in a wide array of listings without spending a lot of time, you can use services like Universal Business Listing. You complete a profile in their system, and they take that information and populate it across all of the local directories and review sites. You can also use tools like White-spark to find citations for your competitors. They also offer a free review handout generator that helps you create a guide for your customers to use on how to do reviews for your business.

Don’t forget about local media and organizations such as newspapers, news stations, and chambers of commerce. Many have their own business directory that you can get listed in simply by asking or becoming a member.

Actionable Takeaway: Create consistent local listings on local directories, review sites, and other networks.

Step 3: Localize your social media 

There are lots of opportunities for local marketing on social media networks. Let’s look at what you can do on the top social networks. 

Facebook 

Facebook is a hotbed for local activity. For starters, most cities have a business referral group. Just use the Facebook search box to search for Groups named ”4yourprice” about Business and replace Phoenix with your city name. You should find one or more groups that are all about promoting local businesses. 

 (Note that you will need to type this in slowly as opposed to copying and pasting it, otherwise it won’t work.) -

These groups will help you connect with people looking for business referrals in your area. If you build strong relationships with other local business owners by referring their businesses, they will likely do the same for yours.

Another way to connect with local customers on Facebook is to engage with them on other local Facebook pages. You simply “like” their page, and then start commenting on the page’s posts to get into conversation with other local residents. You can start with Facebook pages for local newspapers, the chamber of commerce, and complimentary (not competitive) businesses. Engage as your personal profile or as your Facebook page itself by going to your Facebook page, clicking the Edit Page drop down menu, and selecting the option to use Facebook as your page.

Tip: Make sure your own Facebook business page is optimized for local search by including your business location and address under Update Page Info and adding relevant and searchable keywords in your About section, encouraging check-ins, and engaging with people who “like” and comment. 

Twitter

Want to engage with locals on Twitter? Start by going to Follower-wonk and doing a search for people in your area with specific interests.Classifieds in New York, for example, might search for small business owners.

LinkedIn

LinkedIn is the top social network for professionals, and a great network to tap into for local connections. Type in your city name in the search box at the top of the page and click the search icon. On the results page, click on Groups in the left sidebar. Then browse the groups to see which ones would most likely attract your ideal customers or clients. Depending on the size of your city, you may need to add additional keywords to narrow the results to specific interests. Join the most pertinent groups and jump into the discussions to start engaging. 

 

Actionable Takeaway: Start using social media to connect to a local audience on Facebook, Twitter, and LinkedIn, using the strategies outlined above. 

Step 4: Take advantage of local social media advertising

you want to spend a fortune in online advertising like 4yourprice Online Ads .With a local business, you don’t have to, compared to businesses targeting people nation or worldwide. The key is targeting.

 Facebook Ads

Let’s take Facebook Ads, for example. If you target your ad to people with small business interests, you would have an estimated audience size of 3.6 million people in North America alone. That’s a lot of exposure. But how many of those people are actually potential clients or customers? If you add local targeting to New York, CA, your estimated audience size drops to 84,000. It’s less exposure, but more qualified leads for your business.

LinkedIn Ads

If your business is B2B, then you may want to skip Facebook and use LinkedIn Ads. You can target your ideal customers based on their location, and also by industry, company size, job title, and skills. 

This means you can get super granular with your ad targeting. If you know your ideal customer is a medium-sized business owner in the health industry in Canada, then you can target your ad towards them. Less exposure and clicks due to this kind of detailed targeting equals less ad spend and a higher likelihood that any clicks you do receive will convert into customers.

Actionable Takeaway: Use Online Classified Ads and LinkedIn Ads to target social users in your region who fit the definition of your ideal customers. These ads will have less exposure, less clicks, and more conversions, resulting in a higher ROI.

Step 5: Get exposure by helping your community 

Want to do good things for your community while increasing your profile among local customers? Look into local organizations, non-profits, and events that you can support through sponsorship.

Most sponsorships are rewarded with online and offline recognition. To find these opportunities, search for phrases like thanks to our sponsors Detroit, sponsorship opportunities available Detroit, or look for local non-profit organizations, charities, sports teams, events, etc. to see if they have sponsorship pages on their websites. 

Actionable Takeaway: Seek out opportunities to support local non-profits, events, sports teams, and organizations that will put your name in the spotlight.

Step 6: Attract the attention of local media 

Journalists and reporters are always looking for story ideas and sources. If you keep an eye out for these opportunities, you have a shot at putting your business in front of local customers on the nightly news, in your local newspaper, or in a local magazine. 

 Finding these opportunities may take a little research work. Start by: 

•  Following local stations, news networks, newspapers and magazines on Facebook and/or Twitter. 
•  Subscribing to newspapers and magazines your ideal clients would read. 

Once you’ve done these things, spend a little time every day looking for opportunities to contribute to each media outlet. If you make an impression on the journalist or reporter, you may get a chance to work with them in the future – and get even more local media exposure.

Actionable Takeaway: Connect with local news stations, newspapers, and magazines that your local customers follow. Look for ways to get mentioned by them through contributing expert opinions, interviews, stories, and sponsorships.

In a Nutshell

By taking the following steps, you will increase exposure for your business to your local customer base.

• Optimize your website for local search.
•  Create detailed listings on local directories, review sites, and networks.
•  Focus your social media activities towards a local audience.
• Attract the attention of local media to turn your business into the talk of the town.

What steps do you take to market your local business? Please share in the comments!
You can also follow us on Twitter and Facebook Just Search on 4yourprice

Read More

5 Most Important Things you have to concern while doing On-Page SEO

The most valuable part of Search Engine Optimization is listed below but they are just the tip of the iceberg. Search Engine Optimization is a process and patience is virtue. All is a cycle and has to inter connect to each other, that is why its called the world wide web.

Rich Content
Be Unique, different and interesting, search engine bots now a days are so advance that they can even read your contents like a human being would. Create your content for the readers, for they’re the one that will spread the news about the gold they find from your content you publish.

H Tags
H tags give structure to your content. A hierarchy on relevance to the topic of an article that you have posted. It showcase the important starting points of your rich content. They are like markers on a treasure map.

Keywords Placement
Your readers are people; publish a content for your readers not for bots. The most important keyword is your topic, stick on discussing your topic. Don’t jump around and FOCUS!

Search Engine Friendly URLs
Right from the start search engine friendly URL are telling the search engine crawler bots what’s the content of the web page is about. Relevance is how you optimize a page.

Page Title
The page title is the most important part on a website. It is like a book with a Title. Now imagine you are looking for a book in a library then the book doesn’t have a title. Do you think you would be able to find the book your looking for?

On how to optimize your web page doesn’t end here. The most important thing in SEO is off-page seo you can't get good results if you don't have Google  visibility in off-page therefore i always recommend on-pages seo first then off-page seo. There is still a lot of ways to improve your website ranking. The five I mention will at least give you a clue on where to start optimizing and the most must have on a web page.To get more Information about On-Page Seo then read out more article on 4yourprice.com

Read More

How to Maintain a Positive Relationship with Your Clients

Here are six simple ways to maintain a professional and positive relationship with your clients:

1. Get to know your clients . Know your clients —not just by their name on the log book or their ID. In order to create a comfortable environment where clients are confident to share their needs, approach and talk to them in a professional yet personal manner. Identify their concerns and treat them with respect.
   
2. Educate and engage your clients . The most fulfilling part of maintaining a positive client relationship is when you educate your clients . You have to fill them with the right information about the products or services they’re looking for. Knowing is not enough… make sure that they’re learning. However, you don’t want your clients to get bored. You want them to enjoy as well. So never forget to add a dash of fun to the conversation—crack a joke or two!
   
3. Listen to your clients . Listening is a powerful tool that strengthens the connection between you and your client. They want to feel that they are valued. For you to show this, you have to listen effectively.
   
4. Practice transparency. One of the key factors that contribute to customer loyalty is transparency. Accept customer feedback and reviews about your services. Use these pointers to improve your business perspective.
   
5. Be punctual. Sure, your customers may be late (again). But one thing’s for sure: You don’t want them to be the ones waiting for you! Be punctual at all meetings with your clients. Because being the ‘early bird’ also gives them a hint—that you can deliver what they need on time—which makes you a step closer to that coveted “Yes!”
   
6. Always keep your clients informed. Aside from the common ways to reach your clients, disseminating information can now be done through social media networks—making real-time business updates possible with just one click. You can also take advantage of social media sites to answer customer inquiries as quick as possible. Building your own professional network on Facebook, Twitter, and LinkedIn is a good start.

Clients satisfaction is easier said than done. It requires patience and perseverance. Aside from these six tips, there are more ways for you to become an effective and efficient client handler .Always remember that maintaining a positive relationship is crucial to your success. Good luck! 4yourprice

Read More

How does the YouTube algorithm for counting views work?

I will try to address both ways this question could be interpreted - counting total number of views and counting one view. 

 

Counting Views:
When a video is uploaded, it is cached in the different YouTube servers spread around the globe. This is done, of course, for faster response times. Every time a request is made for a video, the closest server provides the video and increments the count in its local log. These logs are then collated at fixed times and a central log is then updated.

The 301 freeze: When a video has less than 300 views, the views are not verified. However, when views cross 300, YouTube starts verifying them to make sure that they are legitimate payback requests and not "fake" views. So you would often find that the count of a video gets stuck for a few hours or a day at 301 (sometimes 302 or 305 or 308 if multiple logs sync with the centralized server at the same instant). From this point onwards, view counts increase in batches - after every batch of new views are verified by YouTube.

An interesting technical tidbit is that when the number 300 was decided by the designers, the programmer made the elementary careless mistake of using the age old View-count <= 300  instead of the View-count < 300 in their logic.

Calculating a view:

Coming to the specifics of the question, what constitutes a view? View is a video playback that was requested by an actual user. YouTube has been extremely tight lipped about this because giving away details of even the minutest of mechanisms will cause people to "hack" the system and artificially inflate views.

However, we can make some guesses by observation. We know that fake views include misleading views - misleading titles and thumbnails that attract views. When a video has a large number of views that last for mere seconds after clicking, the views are not counted as legitimate. So if a video is viewed in its entirety by someone who clicked on it, it is counted as one view. But not all views are fully played.

Google Ad Sense works only with videos that are over 30 seconds in length so that the click through rates get registered. In fact, some videos are lucky enough to have just ten seconds of play considered as a view. We can conclude from this that the amount of video played should be above a threshold percentage of the length of the video. The type and genre of video could also be a factor. YouTube also considers views from the same IP in breaks of 6 to 8 hours. So one person viewing the same video repeatedly would only generate 3 to 5 views a day, after views cross 300. A viewer being redirected to YouTube upon clicking an embedded video counts as one view. If there is an embedded video with auto-play, it is not counted as a view. I'm quite sure there are many more restrictions and rules that go into categorizing a request as a view that we might not be aware of.

In a nutshell, a view is a unique, user-initiated play of a certain secret percentage of a video that is played only by YouTube's hosting.

Read More

7 Easy Steps for your blog that will help you to never run out of content

When a person starts writing, he is passionate for his work. He expresses each and everything perfectly and becomes blogger after quite a few days.

 

But after that bloggers get confused and don’t know what to write next, what to write new? In their starting times, they write the best ones of their collection and then gradually they come up with the useless or say lame articles, drop their niche or stops writing, stops updating their content, write distracting and aimless posts which are irrelevant to their niche.

 

Below outlined are tips for unleashing your creativity so you can create great content and keep your blog rich with fresh content which is related to your website:

Look out to other popular blogs

Always have a look on the great blogs of your niche or related to your niche. Read them and understand them if they are useful for your blog readers, then go ahead, review it and have a second opinion on it. 

You may expand the post by adding your views and thoughts on it. This will give an idea to you on how to proceed with your thoughts, will help you to make a good post and gain attention of not only your blog readers but of original author too.

Listen to what your blog readers demand

When you start writing a blog, the content of your blog is read by your blog readers, it’s they who visit your blog regularly. They comment on your posts and demand something if they need in your articles.

It happens sometimes that we miss something while writing which is important to mention. If you feel that you have to write according to the readers need, go ahead and give them as per what they want to read.

Visit regular to other top rated blogs related to your niche. Observe the comments written over there. If some topic strikes to your mind from there, go ahead and improvise your article now and then.

Make daily posts

From daily it means that keep your blog updated. To update doesn’t means stuffing your blog with the irrelevant stuffs, it simply means to write quality content as per the blog niche.

 

Do have the look on the bloggers that how they work on the routine posts. The popular bloggers are well versed with the latest trends. Try to understand their way of working and then using your brain, frame a good content and serve to your readers.

Bring Diversity in your blog’s categories

This simply means that don’t stick altogether to your niche, it doesn’t matter to which stage your blog is, you can always add new categories which are related to your blog, this will expand your blog and you will have new posts with great ideas and diversified categories. You can pick up the category on which you haven’t written much, you will have new ideas and enriched content. Keep flipping your ideas, you will come up with creative posts.

For example: My blog is on make money online niche, but just because I have a category called ‘Tips’ and ‘Tricks’, I’ll write about anything which I feel is worthy and informative for the category, such as writing an article on finding the best torrents because it is good tip on P2P downloading.

Don’t limit your blog categories

Whatever be your place, it is always to keep your blog a little side from main niche, that means you have to write on your main topic but keep the other options in your hand as well.

There are many topics related to your niche, try to relate the things out of your niche to your niche and write on them. This will give a variety of content to your blog and will prevent your blog from boredom of same topics.

Look your older posts

Whenever you start writing a new article, read you old articles to have an idea on what to write further, it is possible that you might miss something or might have learned something new about it. 

You can have an internal link building in your blog by connecting previous articles from the new articles. So it is better to have a look at your older content as it might give you good ideas of follow-up articles and sometimes provides you a great connectivity.

Read More

Google has planned Six Major changes in SEO

The last few weeks have been amazing. Google has made some big changes and they are all part of a longer term strategy that has many components.

In short, Google is doing a brilliant job of pushing people away from tactical SEO behavior and toward a more strategic approach.

You could argue that "tactical SEO is dead", but that's not quite right. And don't run around saying "SEO is dead" because that is far from the truth, and I might just scream at you.

Instead, let's take a few steps back and understand the big picture. Here's a look at the major developments, some of Google's initiatives driving this change, and the overall impact these changes will have on SEO.

1. '(Not Provided)'

Google made the move to make all organic searches secure starting September 23. This means we've lost the ability to get keyword data for users arriving to our websites from Google search.

Losing Google keyword data is sad for a number of reasons. This impacts publishers in many ways, including losing a valuable tool for understanding what the intent of customers that come to their site, for conversion optimization, and much more.

For tactical SEO efforts, it just means that keywords data is harder to come by. There are ways to work around this, for now, but it just won't be quite as simple as it used to be.

2. No Page Rank Update Since February

Historically, Google has updated the PageRank numbers shown in the Google Toolbar every 3 months ago or so, but those numbers haven't been updated since February. This means 8 months have gone by, or two updates have been skipped.

In addition, Google's Distinguished Engineer Matt Cutts has said Toolbar PageRank won't be updated again this year, leading many to speculate that Page Rank is going away. I won't miss it because I don't look at PageRank often and I normally don't have a Google toolbar in my browser.

However, a lot of people still use it as a crude measurement of a site's prominence.

For sites with a home page that has Page Rank 7 or higher, it may in fact be reasonable to assume that the site has some chops. Correspondingly, sites with a home page that has a Page Rank of 3 or lower, it is either new, or probably a low quality experience. Stuff in the middle, you just don't know.

If Google shuts off this data flow entirely, which wouldn't be surprising, then they will have to rely on other real world (and better) measurements instead. This would actually be better than using Page Rank anyway, because Google says they don't use it that way themselves, so why should we?

Editor's Note: Google updated PageRank in December.

3. Hummingbird

There are a few elements to Google's Hummingbird algorithm, announced in time for Google's official birthday, but like Caffeine before it, this is really a major platform change. Google has built a capability to understand conversational search queries much better than before.

 

The impact of this algorithm is likely to be quite substantial over the next 2 or so years. Net-net, they have drastically reduced access to the raw data, and are rolling out technology that changes the way it all works at the same time!

4. Google+

Google launched Google+ June 28, 2011.

While it seemed to get off to a slow start initially, many argue that it has developed a lot of momentum, and is growing rapidly. The data on Google+'s market share is pretty hard to parse, but there are some clear impacts on search, such as the display of personalized results:

And, while I firmly believe that a link in a Google+ share isn't treated like a regular web link, it seems likely to me that it does have some SEO value when combined with other factors.

How Google+ fits into this picture is that it was built from the ground up to be a content sharing network that helps with establishing "identities" and "semantic relevance". It does this quite well, and in spite of what you might read in some places, there is a ton of activity in all kinds of different verticals on Google+.

5. Authorship

OK, authorship also isn't new (launched on June 7, 2011), but it is a part of a bigger picture. Google can use this to associate new pieces of content with the person who wrote it.

Over time, this data can be potentially used to measure which authors write stuff that draw a very strong response (links, social shares, +1s, comments) and give them a higher "Author Rank" (note that Google doesn't use this term, but those of us in the industry do).

We won't delve into the specifics of how Author Rank might work now, but you can read "Want to Rank in Google? Build Your Author Rank Now" for my thoughts on ways they could look at that.

That said, in the future you can imagine that Google could use this as a ranking signal for queries where more comprehensive articles are likely to be a good response. Bottom line: your personal authority matters.

I also should mention Publisher Rank, the concept of building a site's authority, which is arguably more important. Getting this payoff depends on a holistic approach to building your authority.

6. In-Depth Articles

Google announced a new feature, in-depth articles August 6. You can see an example of this here:

The Google announcement included a statement that "up to 10% of users' daily information needs involve learning about a broad topic." That is a pretty big number, and I think over time that this feature will become a pretty big deal. Effectively, this is an entirely new type of way to rank in the SERPs.

This increases the payoff from Author Rank and Publisher Rank – there is a lot to be gained by developing both of these, assuming that Google actually does make it a ranking factor at some point. Note that I wrote some thoughts on how the role of in-depth articles could evolve.

Is There a Pattern Here?

How do I get higher Page Rank? What are the keywords I should optimize for? Taking these things out of the picture will reduce the focus on these types of goals.

On the other side of the coin, the six major Google changes listed above are all moves that encourage more strategic behavior. Note that I didn't bring up Google Now, which is also a really big deal too, and it's another big piece of the Google plan, just not a major driver of the point I'm trying to make today.

Read More

she has nothing to lose in her life !

Today - not even that, for already it is tomorrow-
slides away like all the other days, and with time on her side
she would look back on this day without bitterness and without emotion.

    Time would heal and time would cure.
    But what if she didn't want to be cured ?
    What if she wanted the madness of her love
     to keep on lurching at her from dreams,
     to mock her from half-empty glasses,
     to leap at her unexpectedly at odd times ?

But even already time was at work, ticking him away,
ticking their love away, crushing the delicate thing that
once trembled between them. She hated this moment,
yet she loved it because in it she still loved him.

Read More

How to make Link Building in 2014?

Many of those who pursue link building have had a tough year. Google's verbal and physical assault on link building practices has been unrelenting.

You may be wondering if link building is illegal now. The answer is yes and no. Why? Let's explore the "yes" and "no" of link building to try and help make some sense of what it is that you can and can't do.

Recounting the Body Blows

1. The latest major hit took place January 20 when Google's Matt Cutts wrote a blog post titled The decay and fall of guest blogging for SEO. In it he wrote:

Okay, I'm calling it: if you're using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it's become a more and more spammy practice, and if you're doing a lot of guest blogging then you're hanging out with really bad company.

He also wrote:

So stick a fork in it: guest blogging is done; it's just gotten too spammy. In general I wouldn't recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn't recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a link building strategy.

2. On August 12, 2013 Matt Cutts recorded a video where he talked about widgets and info graphics. Here's what he said:

I would not rely on widgets and info graphics as your primary way to gather links. I would recommend putting a no follow, especially on widgets because most people when they copy and paste a segment of code, they don't realize what all is going with that, and it is usually not as much of an editorial choice because they may not see the links that are embedded within that widget.

Depending on the scale of the stuff you are doing with info graphics you might consider putting a rel=no follow on info graphics links as well. The value of those things might be branding, they might be to drive traffic, they might be to let people know that your site or service exists but I wouldn't expect the link from a widget to carry the same weight as an editorial link freely given where someone is recommending something and talking about it in a blog post

3. On July 26th, 2013 Google updated the Link Schemes section of their Webmaster Guidelines to talk about Press Releases

4. Going further back, It published an interview on July 9, 2012 called Matt Cutts and Eric Talk About What Makes a Quality Site. In a moment of inspiration, He asked him the following question:

It dawned on me recently that link building is an interesting phrase that has misled people. It's a bit of a cart before the horse thing. It has led people to think about links as something they get from the "dark corners of the web". Places where no one ever goes, so it does not matter what you do there. So by thinking of it this way, as link building, you are off on the wrong foot even before you get started.

Here is what he said in reply to my question:

That's right. It segments you into a mindset, and people get focused on the wrong things. It leads them to think about links as the end goal. It's important to think about producing something excellent first. If you have an outstanding product, world class content, or something else that sets you apart, then you can step back and start thinking about how to promote it. 

I remember the response to this interview very well. It currently has 168 comments.

There was a raging discussion about the discussion on content. There was a lot made about the comments on info graphics (he also said this in the interview: "I would not be surprised if at some point in the future we did not start to discount these info graphic-type links to a degree.").

Dangers of Link Building

There is certainly a type of approach to link building that Google is trying to kill off, but there are hints in Cutts' language as to what they still think of as OK. So let's make some sense of this.

First, let's talk about how to get hurt by link building:

1. Algorithmic Detection: There are many things Google can't easily algorithmically detect. Unless you're far out there, this isn't a main source of exposure, but you can't discount it.
   
2. You Get Reported to Google: Someone might report you to Google, and they might take a look at it. Once they do, any and all of these areas will rapidly get revealed. In short, cross any of these lines and a manual review will torch you.
3. Someone Public: A blogger somewhere might figure out what you have done and write about it. Google's hand gets forced and they take a look at you. This is the worst. You will be publicly exposed and you will get hit by Google to boot.

My point is that if you aren't a major brand, even if you're "unjustified collateral damage", Google will push the algorithm out. For Google, it isn't about you, it's about the average satisfaction of their users. They measure this on a massive scale, and your site is less than a decimal point in the grand scheme of things.

This is exactly how Panda and Penguin work. They are large-scale algorithms that improved Google's search results, but that also caused lots of innocent businesses to suffer (and others prospered too). This isn't because the Google engineers are bad people, they are just trying to make their product better.

This is the reality of small to medium businesses and SEO. As a long time friend of mine used to say, "if you don't like it, you should have become a dentist.
"

So let's start with a statement of what your objective should be: Don't just obey the letter of the law, but learn how avoid the net. In other words, you need to learn how to stay away from the types of practices that may cause you to get lumped together with the great mass of truly bad actors. So let's talk about how.

Building Links the Right Way

If you're focused on link building for link building's sake, then you need to see these words again from Cutts on link building in my 2012 interview: "It segments you into a mindset, and people get focused on the wrong things". OK, let's get to the work on the task of getting our heads in the right spot.

First, let's clear something up. Cutts isn't saying you can't promote your website. He knows that you need to do marketing. We talked about ways to approach link building in detail in my July 10, 2013 interview, Link Building is Not Illegal.

If you read the interview carefully, you'll see that it's a blueprint for content marketing. Basically, it lays out the components of how you can create great content on and off your site, promote it with strong social media presences, press releases, and other tactics to build a great brand online.

However, making the mental shift can be hard, so let's review some additional guidelines that can help you keep the right focus. It published some guidelines on April 7, 2013 in an article which he boldly titled Penguin 2.0 Forewarning: The Google Perspective on Links, and Matt Cutts tweeted the following in response to the article:

Here are the four guidelines from that article:

1. Would you build the link if Google and Bing did not exist?
2. If you have 2 minutes with a customer, and the law required that you show a random sampling of your links to customer prospects, would you happily show the link to a target customer? Or would it embarrass you?
3. Did the person giving you the link intend it as a genuine endorsement? This is where widget and info graphic links fail.
4. Do you have to make an argument to justify that it's a good link? Still my favorite – truly good links require no justification.

Read More

ne regrette rien

There was a time of naivety, when she believed
that she would get used to the loneliness of her life,
that she would accept the numb spot on her heart.

But now she knows that no,

time doesn't heal wounds at all,
that it is the biggest lie ever perpetrated,
and instead what happens is that each wound
penetrates the body deeper and deeper until one day
you find that that the sheer geography of your bones -
                    the angle of your head,
                    the jutting of your hips,
                    the sharpness of your shoulders,
                    as well as the luster of your eyes,
                    the texture of your skin,
                    the openness of your smile -
has collapsed under the weight of your griefs.

Read More

How Google create their Product or Algorithm names ?

What’s in a name? Apple names its operating systems after big cats. When Google gets around to naming products and updates, what’s their naming strategy? 

You may already know that Google’s creators, Larry Page and Sergey Brin named their baby “Google” by adapting the word googol – the number one followed by one hundred zeros. This encapsulates the scope of Google’s mission: To provide large quantities of information and make it universally accessible and useful.

But why Chrome, Panda? We’ve done research and looked at the most notable and peculiar names that Google has given their algorithm updates over the years (and a couple of others we were curious about) to see if we could hack the mind of the world’s biggest search engine.

Here’s why Google named it…

2002: Boston

It all started with a dance. If you were in SEO at the time, you’ll remember those flux periods when Google performed major maintenance/index updates, coined the Google Dance. These updates would majorly shake up the search engine results page (SERP) for 3-5 days and occurred approximately 10 times per year. Fast-forward to today, updates occur between 500-600 times a year!

In any case, “Boston” was the first documented update and was announced at SES Boston. The name was given by Webmaster World (WMW) members.

2003: Cassandra, Dominic, Esmeralda, Fritz

These series of updates were actually aimed at combating shoddy back links, hidden text and hidden links. With the goal of delivering fresher, better results for users, Google set out to execute these new updates on a monthly basis.

Cassandra, Dominic, Esmeralda, Fritz were also named by the folks over at WMW.The members decided that they wanted to name the updates similarly to how hurricane names are selected: in alphabetical order, one month male, one month female. Since the previous month’s update was Boston, they went with a female name and voted on Cassandra because “we just liked it.” See below why Brett Tabke, founder and owner of WMW and the PubCon conference, finalized the name.

“Dominic” was actually named after a pizza place in Boston that was frequented by PubCon attendees. “Esmeralda and Fritz” marked the end of the monthly "Google Dance” and the beginning of Everflux. The index was now being updated daily.

2003: Florida

 

There were several theories floating regarding the origins of the name “Florida” for this 2003 update. Some speculated the name came from the series of hurricanes that hit Florida.

In many ways, the Florida update was like a hurricane, scooping up low-value SEO tactics into its raging cyclone. However, like Boston, Tabke called it Florida because there was an upcoming WMW conference in Orlando.

Florida was by far the most noticeable and significant update at the time. It was the hardest crack down on unethical SEO tactics, spam sites, and fishy backlinks. It also negatively affected many small businesses website rankings.

2005 – 2006: Big Daddy

Big Daddy had Big repercussions on notorious link exchangers, link buyers and sellers. Big D was a new data center with major software upgrades implemented that affected how the algorithm crawled and indexed sites. Site pages containing suspicious links were no longer getting indexed in the new data center.

The name for the update actually came a year after it was first rolled out. It was GoogleGuy, Matt Cutts’ first chance to christen an update name.

Why Big Daddy? As Cutts recounts in a blog post, he and some members at PubCon 2006 were sitting around the lunch room after a Q&A session. Cutts took the opportunity to get some feedback about what the new data center name should be. One of the webmasters suggested “Big Daddy” because that’s what his kids called him. Cutts approved. Big Daddy was dubbed.

2010: Caffeine 

 

In 2009, a preview of Caffeine was released. The goal was to drastically change the search indexing infrastructure. With the official launch in 2010, Google called it “whole new web indexing system” generating 50 percent fresher results than their previous index. “Caffeine” gave the search engine a major jolt (hence the name Caffeine) increasing the speed of crawling pages, speeding up how fast the search engine delivered results, the accuracy of results in relation to the search term

 

 

2011: Panda/Farmer

 

This update seemed to directly target content farms. According to Google, this update affected up to 12 percent of search results. The update penalized low quality sites, low quality content/duplicate content; generally content deemed not valuable to the user.

 Amit Singhal and Matt Cutts revealed that they used the code name ”Panda” to refer to the update internally. Like Vince, Panda was named after one of the key Google engineers who worked on the update and made it possible, Navneet Panda.

   

Google Chrome

According to the Design Lead at Google Chrome, Glen Murphy, the name “Chrome” was established initially as a codename for the project by one of the project leads. Presumably, he liked fast cars, speed and shiny engines.

From a design perspective, the name was particularly fitting as 'chrome' refers to the non-webpage parts of the browser's interface (toolbars, tabs and buttons).

Murphy says, "because our design philosophy was 'Content, not chrome' - putting our focus on minimizing the amount of browser UI present, we felt it cheekily appropriate to name the browser 'Chrome'."

What’s In A Name?

Google algorithms will always be something of a mystery, but their naming strategy isn’t! In fact they abide by the principles of any good product naming system:

• Make it simple
• Make it easy to remember
• Make it short
• Give it personality

Read More

High PR Do Follow Social Bookmarking Sites

One of the major source to getting genuine backlinks to the website is doing High PR Social Bookmarking. The main advantage of Do Follow Social bookmarking is which our bookmark gets instantly approved and gets backlinks for the site. While doing social bookmarking we have to notice the page ranking of the sites. The page ranking of such social bookmarking sites must certainly be greater compared to the page ranking of our site. Such that our site will be easily get indexed by the search engines.  Here is huge set of do follow social bookmarking sites list  with their page rank.


Do Follow Social Bookmarking Sites
With Page Rank 8

https://www.stumbleupon.com http://www.delicious.com http://www.reddit.com http://www.digg.com http://slashdot.org http://www.4yourprice.com https://www.xing.com/ http://vk.com/ http://chime.in/ http://www.connotea.org/ http://www.tumblr.com http://www.citeulike.org/ http://abinjoy.posterous.com http://pinterest.com/ http://identi.ca/

Do Follow Social Bookmarking Sites
With Page Rank 7

http://www.fark.com

http://www.designfloat.com

http://yigg.de/

http://www.webnews.de/

http://www.nowpublic.com/

http://n4g.com

http://friendfeed.com

Do Follow Social Bookmarking Sites With Page Rank 6 http://datasift.com http://pages.rediff.com http://segnalo.virgilio.it http://clipboard.com http://www.kwoff.com http://springpad.com http://www.wykop.pl/ http://www.exalead.com http://surfingbird.ru/ http://svejo.net http://www.sonico.com/ http://www.jumptags.com/ http://www.bizsugar.com/ http://www.pusha.se/ http://www.care2.com/news/ http://bookmarks.yahoo.com http://mypage.rediff.com https://seesmic.com http://animeshinbun.com http://techspy.com Do Follow Social Bookmarking Sites With Page Rank 5 http://www.youdoze.com http://www.leenks.com/ http://www.dropjack.com http://www.social-bookmarking.net http://www.newsmeback.com/ http://url.org http://fwisp.com http://www.stumpedia.com http://fwisp.com http://www.100zakladok.ru/abinjoy/ http://www.yuuby.com/ http://www.diggita.it/ http://bookmarks.oneindia.in/ http://bobrdobr.ru/ http://www.bookmerken.de/ http://youmob.com/ http://ekle.topsiteler.net/ http://www.transferr.com/ https://www.urlaubswerk.de/ http://www.tvinx.com/ http://www.upnews.it/ http://www.technerd.com/ http://thewebblend.com/ http://www.speedtile.net/ http://www2.select2gether.com http://www.haohaoreport.com/ http://www.socialmarker.com/ http://www.entireweb.com/ http://www.linksgutter.com/ http://www.mrcnetwork.it/ http://my.xmarks.com/ http://packg.com http://de.oneview.com http://www.amenme.com http://www.grjm.net http://www.exactseek.com http://home.exvo.com/ Do Follow Social  Bookmarking Sites With Page Rank 4 http://www.asrob.net http://www.q1go.com http://www.lilisto.com/abinjoy/ http://www.puplinks.com http://www2.myhq.com/ http://www.sitejot.com http://jeqq.com http://www.izeby.com http://www.yookos.com http://news.taaza.com/ http://www.blogmemes.net http://chrdsl.org/ http://llinks.org/ http://www.bookmarktracker.com/ http://cloudytags.com/ http://www.tulsanewsnet.com/ http://www.articlescholar.com http://www.ngopost.org/ http://joomlanews.ro/ http://www.mylinkvault.com http://www.smashingpost.com http://tutslist.com http://www.dictio.es http://www.digitfest.com http://www.lemmingland.com http://www.jzyycg.com http://canyouccme.com http://easyorgsites.com http://nkjunak.com http://jb3shows.com Do Follow Social Bookmarking Sites With Page Rank 3 https://www.whitelinks.com http://opentags.in http://www.bless1.net http://linkarena.com/ http://www.confesen.com/ http://markingnews.saanj.net/ http://openbuzz.in http://www.hotscripts.ro http://stickytags.in http://www.adceoxer.com/ http://www.annuaires-du-gratuit.com http://my.bookmax.net http://www.humsurfer.com/ http://dotpoch.com http://www.aboogy.com/# http://www.bukmark.net http://www.startaid.com http://developersniche.com http://www.zabox.net http://www.humsurfer.com http://www.fashionablylatent.com http://www.sweepsgoat.com/ http://www.cloudtrip.com/ http://nsccnet.org/ http://www.submitstart.com/ http://www.quickieclick.com http://sjbb.org/ http://www.upspam.com/ http://www.52.co.nz/ http://www.bookmarkdiamond.com http://www.footyna.com http://haciendofotos.com http://colombianoscreativos.com http://www.indofeed.com http://global-trade-news.com http://www.panamatop.com http://www.occplan.com http://www.heritageweb.net http://www.woolfs.ru http://www.bagamare.ro http://www.canadiancurrent.com http://qbism.com/ http://polnyi-pisec.info/ http://virtualvotes.com http://www.cloudtrip.com Do Follow Social Bookmarking Sites With Page Rank 2 http://v12.me http://pakistanisongs.pk http://linkingsocial.com http://bookmarkstandard.com http://networkingsocial.info http://www.hibo5k.com http://www.urselections.com http://www.coolpinoysites.com http://arisf.com http://www.acymca.net http://bookmarks.sadiakomal.com http://pillfish.net http://www.bestofindya.com http://choowawa.com http://digwe.com http://www.votetags.info http://lawrkhawm.com http://www.seowebmarks.com http://www.a2zbookmarks.com/ http://www.bookmarkgroups.com/ http://www.ewebmarks.com/ http://www.wickedmarks.com/ http://www.socialwebmarks.com/ http://www.seosubmitbookmark.com/ http://www.fabulositybookmarks.com/ http://www.viewcool.info/ http://www.yemle.com/ http://yoomark.com/ http://www.harryroolaart.com/ http://kwzz.com/ http://www.kojaxx.com/ http://www.nie-polecamy.pl/ http://blogcharts.net/ http://www.pliggly.com/ http://mynameislogan.com/ http://computersupport360.com/ http://www.mytoplist.gen.tr/ http://tipbo.com/ http://www.tiririt.com/ http://www.dezinews.com/ http://www.moldfacts.org/ http://usedmotorcyclesfordiscount.com/ http://www.socialbookmarkssite.com/ http://www.bookmarkingplace.com/ http://whidbeymonks.org/ http://the-looser-it-s-me.net/ http://www.geimhost.com/ http://www.stirnews.com/ http://www.boxityourself.com/ http://www.tipnieuws.nl/ http://www.wizora.com/ http://wordsjournal.com/ http://italket.com/ http://houstonmarcha.info/ http://www.postolia.com http://www.ibookmaven.com http://look-at-that.com http://www.everyonehere.info http://sakudelo.com http://www.hdrkid.com http://lasvegaspridepets.lasvegaspride.org http://www.bebeame.net http://chicago.getofftheinternet.net http://www.linksie.de http://www.diggimania.com http://feedburner.it http://bookmark.i-for-you.com/ http://www.odyle.net http://www.asrona.net http://blogmarkit.info http://www.wykrywca.pl http://castillomarketinggroup.com http://fuzzmark.com

Read More