Google has planned Six Major changes in SEO

The last few weeks have been amazing. Google has made some big changes and they are all part of a longer term strategy that has many components.

In short, Google is doing a brilliant job of pushing people away from tactical SEO behavior and toward a more strategic approach.

You could argue that "tactical SEO is dead", but that's not quite right. And don't run around saying "SEO is dead" because that is far from the truth, and I might just scream at you.

Instead, let's take a few steps back and understand the big picture. Here's a look at the major developments, some of Google's initiatives driving this change, and the overall impact these changes will have on SEO.

1. '(Not Provided)'

Google made the move to make all organic searches secure starting September 23. This means we've lost the ability to get keyword data for users arriving to our websites from Google search.

Losing Google keyword data is sad for a number of reasons. This impacts publishers in many ways, including losing a valuable tool for understanding what the intent of customers that come to their site, for conversion optimization, and much more.

For tactical SEO efforts, it just means that keywords data is harder to come by. There are ways to work around this, for now, but it just won't be quite as simple as it used to be.

2. No Page Rank Update Since February

Historically, Google has updated the PageRank numbers shown in the Google Toolbar every 3 months ago or so, but those numbers haven't been updated since February. This means 8 months have gone by, or two updates have been skipped.

In addition, Google's Distinguished Engineer Matt Cutts has said Toolbar PageRank won't be updated again this year, leading many to speculate that Page Rank is going away. I won't miss it because I don't look at PageRank often and I normally don't have a Google toolbar in my browser.

However, a lot of people still use it as a crude measurement of a site's prominence.

For sites with a home page that has Page Rank 7 or higher, it may in fact be reasonable to assume that the site has some chops. Correspondingly, sites with a home page that has a Page Rank of 3 or lower, it is either new, or probably a low quality experience. Stuff in the middle, you just don't know.

If Google shuts off this data flow entirely, which wouldn't be surprising, then they will have to rely on other real world (and better) measurements instead. This would actually be better than using Page Rank anyway, because Google says they don't use it that way themselves, so why should we?

Editor's Note: Google updated PageRank in December.

3. Hummingbird

There are a few elements to Google's Hummingbird algorithm, announced in time for Google's official birthday, but like Caffeine before it, this is really a major platform change. Google has built a capability to understand conversational search queries much better than before.

 

The impact of this algorithm is likely to be quite substantial over the next 2 or so years. Net-net, they have drastically reduced access to the raw data, and are rolling out technology that changes the way it all works at the same time!

4. Google+

Google launched Google+ June 28, 2011.

While it seemed to get off to a slow start initially, many argue that it has developed a lot of momentum, and is growing rapidly. The data on Google+'s market share is pretty hard to parse, but there are some clear impacts on search, such as the display of personalized results:

And, while I firmly believe that a link in a Google+ share isn't treated like a regular web link, it seems likely to me that it does have some SEO value when combined with other factors.

How Google+ fits into this picture is that it was built from the ground up to be a content sharing network that helps with establishing "identities" and "semantic relevance". It does this quite well, and in spite of what you might read in some places, there is a ton of activity in all kinds of different verticals on Google+.

5. Authorship

OK, authorship also isn't new (launched on June 7, 2011), but it is a part of a bigger picture. Google can use this to associate new pieces of content with the person who wrote it.

Over time, this data can be potentially used to measure which authors write stuff that draw a very strong response (links, social shares, +1s, comments) and give them a higher "Author Rank" (note that Google doesn't use this term, but those of us in the industry do).

We won't delve into the specifics of how Author Rank might work now, but you can read "Want to Rank in Google? Build Your Author Rank Now" for my thoughts on ways they could look at that.

That said, in the future you can imagine that Google could use this as a ranking signal for queries where more comprehensive articles are likely to be a good response. Bottom line: your personal authority matters.

I also should mention Publisher Rank, the concept of building a site's authority, which is arguably more important. Getting this payoff depends on a holistic approach to building your authority.

6. In-Depth Articles

Google announced a new feature, in-depth articles August 6. You can see an example of this here:

The Google announcement included a statement that "up to 10% of users' daily information needs involve learning about a broad topic." That is a pretty big number, and I think over time that this feature will become a pretty big deal. Effectively, this is an entirely new type of way to rank in the SERPs.

This increases the payoff from Author Rank and Publisher Rank – there is a lot to be gained by developing both of these, assuming that Google actually does make it a ranking factor at some point. Note that I wrote some thoughts on how the role of in-depth articles could evolve.

Is There a Pattern Here?

How do I get higher Page Rank? What are the keywords I should optimize for? Taking these things out of the picture will reduce the focus on these types of goals.

On the other side of the coin, the six major Google changes listed above are all moves that encourage more strategic behavior. Note that I didn't bring up Google Now, which is also a really big deal too, and it's another big piece of the Google plan, just not a major driver of the point I'm trying to make today.

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she has nothing to lose in her life !

Today - not even that, for already it is tomorrow-
slides away like all the other days, and with time on her side
she would look back on this day without bitterness and without emotion.

    Time would heal and time would cure.
    But what if she didn't want to be cured ?
    What if she wanted the madness of her love
     to keep on lurching at her from dreams,
     to mock her from half-empty glasses,
     to leap at her unexpectedly at odd times ?

But even already time was at work, ticking him away,
ticking their love away, crushing the delicate thing that
once trembled between them. She hated this moment,
yet she loved it because in it she still loved him.

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How to make Link Building in 2014?

Many of those who pursue link building have had a tough year. Google's verbal and physical assault on link building practices has been unrelenting.

You may be wondering if link building is illegal now. The answer is yes and no. Why? Let's explore the "yes" and "no" of link building to try and help make some sense of what it is that you can and can't do.

Recounting the Body Blows

1. The latest major hit took place January 20 when Google's Matt Cutts wrote a blog post titled The decay and fall of guest blogging for SEO. In it he wrote:

Okay, I'm calling it: if you're using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it's become a more and more spammy practice, and if you're doing a lot of guest blogging then you're hanging out with really bad company.

He also wrote:

So stick a fork in it: guest blogging is done; it's just gotten too spammy. In general I wouldn't recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn't recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a link building strategy.

2. On August 12, 2013 Matt Cutts recorded a video where he talked about widgets and info graphics. Here's what he said:

I would not rely on widgets and info graphics as your primary way to gather links. I would recommend putting a no follow, especially on widgets because most people when they copy and paste a segment of code, they don't realize what all is going with that, and it is usually not as much of an editorial choice because they may not see the links that are embedded within that widget.

Depending on the scale of the stuff you are doing with info graphics you might consider putting a rel=no follow on info graphics links as well. The value of those things might be branding, they might be to drive traffic, they might be to let people know that your site or service exists but I wouldn't expect the link from a widget to carry the same weight as an editorial link freely given where someone is recommending something and talking about it in a blog post

3. On July 26th, 2013 Google updated the Link Schemes section of their Webmaster Guidelines to talk about Press Releases

4. Going further back, It published an interview on July 9, 2012 called Matt Cutts and Eric Talk About What Makes a Quality Site. In a moment of inspiration, He asked him the following question:

It dawned on me recently that link building is an interesting phrase that has misled people. It's a bit of a cart before the horse thing. It has led people to think about links as something they get from the "dark corners of the web". Places where no one ever goes, so it does not matter what you do there. So by thinking of it this way, as link building, you are off on the wrong foot even before you get started.

Here is what he said in reply to my question:

That's right. It segments you into a mindset, and people get focused on the wrong things. It leads them to think about links as the end goal. It's important to think about producing something excellent first. If you have an outstanding product, world class content, or something else that sets you apart, then you can step back and start thinking about how to promote it. 

I remember the response to this interview very well. It currently has 168 comments.

There was a raging discussion about the discussion on content. There was a lot made about the comments on info graphics (he also said this in the interview: "I would not be surprised if at some point in the future we did not start to discount these info graphic-type links to a degree.").

Dangers of Link Building

There is certainly a type of approach to link building that Google is trying to kill off, but there are hints in Cutts' language as to what they still think of as OK. So let's make some sense of this.

First, let's talk about how to get hurt by link building:

1. Algorithmic Detection: There are many things Google can't easily algorithmically detect. Unless you're far out there, this isn't a main source of exposure, but you can't discount it.
   
2. You Get Reported to Google: Someone might report you to Google, and they might take a look at it. Once they do, any and all of these areas will rapidly get revealed. In short, cross any of these lines and a manual review will torch you.
3. Someone Public: A blogger somewhere might figure out what you have done and write about it. Google's hand gets forced and they take a look at you. This is the worst. You will be publicly exposed and you will get hit by Google to boot.

My point is that if you aren't a major brand, even if you're "unjustified collateral damage", Google will push the algorithm out. For Google, it isn't about you, it's about the average satisfaction of their users. They measure this on a massive scale, and your site is less than a decimal point in the grand scheme of things.

This is exactly how Panda and Penguin work. They are large-scale algorithms that improved Google's search results, but that also caused lots of innocent businesses to suffer (and others prospered too). This isn't because the Google engineers are bad people, they are just trying to make their product better.

This is the reality of small to medium businesses and SEO. As a long time friend of mine used to say, "if you don't like it, you should have become a dentist.
"

So let's start with a statement of what your objective should be: Don't just obey the letter of the law, but learn how avoid the net. In other words, you need to learn how to stay away from the types of practices that may cause you to get lumped together with the great mass of truly bad actors. So let's talk about how.

Building Links the Right Way

If you're focused on link building for link building's sake, then you need to see these words again from Cutts on link building in my 2012 interview: "It segments you into a mindset, and people get focused on the wrong things". OK, let's get to the work on the task of getting our heads in the right spot.

First, let's clear something up. Cutts isn't saying you can't promote your website. He knows that you need to do marketing. We talked about ways to approach link building in detail in my July 10, 2013 interview, Link Building is Not Illegal.

If you read the interview carefully, you'll see that it's a blueprint for content marketing. Basically, it lays out the components of how you can create great content on and off your site, promote it with strong social media presences, press releases, and other tactics to build a great brand online.

However, making the mental shift can be hard, so let's review some additional guidelines that can help you keep the right focus. It published some guidelines on April 7, 2013 in an article which he boldly titled Penguin 2.0 Forewarning: The Google Perspective on Links, and Matt Cutts tweeted the following in response to the article:

Here are the four guidelines from that article:

1. Would you build the link if Google and Bing did not exist?
2. If you have 2 minutes with a customer, and the law required that you show a random sampling of your links to customer prospects, would you happily show the link to a target customer? Or would it embarrass you?
3. Did the person giving you the link intend it as a genuine endorsement? This is where widget and info graphic links fail.
4. Do you have to make an argument to justify that it's a good link? Still my favorite – truly good links require no justification.

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ne regrette rien

There was a time of naivety, when she believed
that she would get used to the loneliness of her life,
that she would accept the numb spot on her heart.

But now she knows that no,

time doesn't heal wounds at all,
that it is the biggest lie ever perpetrated,
and instead what happens is that each wound
penetrates the body deeper and deeper until one day
you find that that the sheer geography of your bones -
                    the angle of your head,
                    the jutting of your hips,
                    the sharpness of your shoulders,
                    as well as the luster of your eyes,
                    the texture of your skin,
                    the openness of your smile -
has collapsed under the weight of your griefs.

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How Google create their Product or Algorithm names ?

What’s in a name? Apple names its operating systems after big cats. When Google gets around to naming products and updates, what’s their naming strategy? 

You may already know that Google’s creators, Larry Page and Sergey Brin named their baby “Google” by adapting the word googol – the number one followed by one hundred zeros. This encapsulates the scope of Google’s mission: To provide large quantities of information and make it universally accessible and useful.

But why Chrome, Panda? We’ve done research and looked at the most notable and peculiar names that Google has given their algorithm updates over the years (and a couple of others we were curious about) to see if we could hack the mind of the world’s biggest search engine.

Here’s why Google named it…

2002: Boston

It all started with a dance. If you were in SEO at the time, you’ll remember those flux periods when Google performed major maintenance/index updates, coined the Google Dance. These updates would majorly shake up the search engine results page (SERP) for 3-5 days and occurred approximately 10 times per year. Fast-forward to today, updates occur between 500-600 times a year!

In any case, “Boston” was the first documented update and was announced at SES Boston. The name was given by Webmaster World (WMW) members.

2003: Cassandra, Dominic, Esmeralda, Fritz

These series of updates were actually aimed at combating shoddy back links, hidden text and hidden links. With the goal of delivering fresher, better results for users, Google set out to execute these new updates on a monthly basis.

Cassandra, Dominic, Esmeralda, Fritz were also named by the folks over at WMW.The members decided that they wanted to name the updates similarly to how hurricane names are selected: in alphabetical order, one month male, one month female. Since the previous month’s update was Boston, they went with a female name and voted on Cassandra because “we just liked it.” See below why Brett Tabke, founder and owner of WMW and the PubCon conference, finalized the name.

“Dominic” was actually named after a pizza place in Boston that was frequented by PubCon attendees. “Esmeralda and Fritz” marked the end of the monthly "Google Dance” and the beginning of Everflux. The index was now being updated daily.

2003: Florida

 

There were several theories floating regarding the origins of the name “Florida” for this 2003 update. Some speculated the name came from the series of hurricanes that hit Florida.

In many ways, the Florida update was like a hurricane, scooping up low-value SEO tactics into its raging cyclone. However, like Boston, Tabke called it Florida because there was an upcoming WMW conference in Orlando.

Florida was by far the most noticeable and significant update at the time. It was the hardest crack down on unethical SEO tactics, spam sites, and fishy backlinks. It also negatively affected many small businesses website rankings.

2005 – 2006: Big Daddy

Big Daddy had Big repercussions on notorious link exchangers, link buyers and sellers. Big D was a new data center with major software upgrades implemented that affected how the algorithm crawled and indexed sites. Site pages containing suspicious links were no longer getting indexed in the new data center.

The name for the update actually came a year after it was first rolled out. It was GoogleGuy, Matt Cutts’ first chance to christen an update name.

Why Big Daddy? As Cutts recounts in a blog post, he and some members at PubCon 2006 were sitting around the lunch room after a Q&A session. Cutts took the opportunity to get some feedback about what the new data center name should be. One of the webmasters suggested “Big Daddy” because that’s what his kids called him. Cutts approved. Big Daddy was dubbed.

2010: Caffeine 

 

In 2009, a preview of Caffeine was released. The goal was to drastically change the search indexing infrastructure. With the official launch in 2010, Google called it “whole new web indexing system” generating 50 percent fresher results than their previous index. “Caffeine” gave the search engine a major jolt (hence the name Caffeine) increasing the speed of crawling pages, speeding up how fast the search engine delivered results, the accuracy of results in relation to the search term

 

 

2011: Panda/Farmer

 

This update seemed to directly target content farms. According to Google, this update affected up to 12 percent of search results. The update penalized low quality sites, low quality content/duplicate content; generally content deemed not valuable to the user.

 Amit Singhal and Matt Cutts revealed that they used the code name ”Panda” to refer to the update internally. Like Vince, Panda was named after one of the key Google engineers who worked on the update and made it possible, Navneet Panda.

   

Google Chrome

According to the Design Lead at Google Chrome, Glen Murphy, the name “Chrome” was established initially as a codename for the project by one of the project leads. Presumably, he liked fast cars, speed and shiny engines.

From a design perspective, the name was particularly fitting as 'chrome' refers to the non-webpage parts of the browser's interface (toolbars, tabs and buttons).

Murphy says, "because our design philosophy was 'Content, not chrome' - putting our focus on minimizing the amount of browser UI present, we felt it cheekily appropriate to name the browser 'Chrome'."

What’s In A Name?

Google algorithms will always be something of a mystery, but their naming strategy isn’t! In fact they abide by the principles of any good product naming system:

• Make it simple
• Make it easy to remember
• Make it short
• Give it personality

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High PR Do Follow Social Bookmarking Sites

One of the major source to getting genuine backlinks to the website is doing High PR Social Bookmarking. The main advantage of Do Follow Social bookmarking is which our bookmark gets instantly approved and gets backlinks for the site. While doing social bookmarking we have to notice the page ranking of the sites. The page ranking of such social bookmarking sites must certainly be greater compared to the page ranking of our site. Such that our site will be easily get indexed by the search engines.  Here is huge set of do follow social bookmarking sites list  with their page rank.


Do Follow Social Bookmarking Sites
With Page Rank 8

https://www.stumbleupon.com http://www.delicious.com http://www.reddit.com http://www.digg.com http://slashdot.org http://www.4yourprice.com https://www.xing.com/ http://vk.com/ http://chime.in/ http://www.connotea.org/ http://www.tumblr.com http://www.citeulike.org/ http://abinjoy.posterous.com http://pinterest.com/ http://identi.ca/

Do Follow Social Bookmarking Sites
With Page Rank 7

http://www.fark.com

http://www.designfloat.com

http://yigg.de/

http://www.webnews.de/

http://www.nowpublic.com/

http://n4g.com

http://friendfeed.com

Do Follow Social Bookmarking Sites With Page Rank 6 http://datasift.com http://pages.rediff.com http://segnalo.virgilio.it http://clipboard.com http://www.kwoff.com http://springpad.com http://www.wykop.pl/ http://www.exalead.com http://surfingbird.ru/ http://svejo.net http://www.sonico.com/ http://www.jumptags.com/ http://www.bizsugar.com/ http://www.pusha.se/ http://www.care2.com/news/ http://bookmarks.yahoo.com http://mypage.rediff.com https://seesmic.com http://animeshinbun.com http://techspy.com Do Follow Social Bookmarking Sites With Page Rank 5 http://www.youdoze.com http://www.leenks.com/ http://www.dropjack.com http://www.social-bookmarking.net http://www.newsmeback.com/ http://url.org http://fwisp.com http://www.stumpedia.com http://fwisp.com http://www.100zakladok.ru/abinjoy/ http://www.yuuby.com/ http://www.diggita.it/ http://bookmarks.oneindia.in/ http://bobrdobr.ru/ http://www.bookmerken.de/ http://youmob.com/ http://ekle.topsiteler.net/ http://www.transferr.com/ https://www.urlaubswerk.de/ http://www.tvinx.com/ http://www.upnews.it/ http://www.technerd.com/ http://thewebblend.com/ http://www.speedtile.net/ http://www2.select2gether.com http://www.haohaoreport.com/ http://www.socialmarker.com/ http://www.entireweb.com/ http://www.linksgutter.com/ http://www.mrcnetwork.it/ http://my.xmarks.com/ http://packg.com http://de.oneview.com http://www.amenme.com http://www.grjm.net http://www.exactseek.com http://home.exvo.com/ Do Follow Social  Bookmarking Sites With Page Rank 4 http://www.asrob.net http://www.q1go.com http://www.lilisto.com/abinjoy/ http://www.puplinks.com http://www2.myhq.com/ http://www.sitejot.com http://jeqq.com http://www.izeby.com http://www.yookos.com http://news.taaza.com/ http://www.blogmemes.net http://chrdsl.org/ http://llinks.org/ http://www.bookmarktracker.com/ http://cloudytags.com/ http://www.tulsanewsnet.com/ http://www.articlescholar.com http://www.ngopost.org/ http://joomlanews.ro/ http://www.mylinkvault.com http://www.smashingpost.com http://tutslist.com http://www.dictio.es http://www.digitfest.com http://www.lemmingland.com http://www.jzyycg.com http://canyouccme.com http://easyorgsites.com http://nkjunak.com http://jb3shows.com Do Follow Social Bookmarking Sites With Page Rank 3 https://www.whitelinks.com http://opentags.in http://www.bless1.net http://linkarena.com/ http://www.confesen.com/ http://markingnews.saanj.net/ http://openbuzz.in http://www.hotscripts.ro http://stickytags.in http://www.adceoxer.com/ http://www.annuaires-du-gratuit.com http://my.bookmax.net http://www.humsurfer.com/ http://dotpoch.com http://www.aboogy.com/# http://www.bukmark.net http://www.startaid.com http://developersniche.com http://www.zabox.net http://www.humsurfer.com http://www.fashionablylatent.com http://www.sweepsgoat.com/ http://www.cloudtrip.com/ http://nsccnet.org/ http://www.submitstart.com/ http://www.quickieclick.com http://sjbb.org/ http://www.upspam.com/ http://www.52.co.nz/ http://www.bookmarkdiamond.com http://www.footyna.com http://haciendofotos.com http://colombianoscreativos.com http://www.indofeed.com http://global-trade-news.com http://www.panamatop.com http://www.occplan.com http://www.heritageweb.net http://www.woolfs.ru http://www.bagamare.ro http://www.canadiancurrent.com http://qbism.com/ http://polnyi-pisec.info/ http://virtualvotes.com http://www.cloudtrip.com Do Follow Social Bookmarking Sites With Page Rank 2 http://v12.me http://pakistanisongs.pk http://linkingsocial.com http://bookmarkstandard.com http://networkingsocial.info http://www.hibo5k.com http://www.urselections.com http://www.coolpinoysites.com http://arisf.com http://www.acymca.net http://bookmarks.sadiakomal.com http://pillfish.net http://www.bestofindya.com http://choowawa.com http://digwe.com http://www.votetags.info http://lawrkhawm.com http://www.seowebmarks.com http://www.a2zbookmarks.com/ http://www.bookmarkgroups.com/ http://www.ewebmarks.com/ http://www.wickedmarks.com/ http://www.socialwebmarks.com/ http://www.seosubmitbookmark.com/ http://www.fabulositybookmarks.com/ http://www.viewcool.info/ http://www.yemle.com/ http://yoomark.com/ http://www.harryroolaart.com/ http://kwzz.com/ http://www.kojaxx.com/ http://www.nie-polecamy.pl/ http://blogcharts.net/ http://www.pliggly.com/ http://mynameislogan.com/ http://computersupport360.com/ http://www.mytoplist.gen.tr/ http://tipbo.com/ http://www.tiririt.com/ http://www.dezinews.com/ http://www.moldfacts.org/ http://usedmotorcyclesfordiscount.com/ http://www.socialbookmarkssite.com/ http://www.bookmarkingplace.com/ http://whidbeymonks.org/ http://the-looser-it-s-me.net/ http://www.geimhost.com/ http://www.stirnews.com/ http://www.boxityourself.com/ http://www.tipnieuws.nl/ http://www.wizora.com/ http://wordsjournal.com/ http://italket.com/ http://houstonmarcha.info/ http://www.postolia.com http://www.ibookmaven.com http://look-at-that.com http://www.everyonehere.info http://sakudelo.com http://www.hdrkid.com http://lasvegaspridepets.lasvegaspride.org http://www.bebeame.net http://chicago.getofftheinternet.net http://www.linksie.de http://www.diggimania.com http://feedburner.it http://bookmark.i-for-you.com/ http://www.odyle.net http://www.asrona.net http://blogmarkit.info http://www.wykrywca.pl http://castillomarketinggroup.com http://fuzzmark.com

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