How to start small Businesses with SEO?

As an entrepreneur, freelancer, or small business owner, SEO (Search Engine Optimization) is critical to your business. When done correctly, search can be your biggest referrer of traffic. However, if it’s done wrong, it can cause a debilitating loss of traffic. In this post, we’re going to cover the SEO basics that you need to know to ensure that search optimization for your business is done correctly from the start.

Keyword Research

Keyword research should be the first step of any online marketing strategy as it creates the foundation. It doesn’t just affect your website’s SEO—it affects the keywords you use in your social media profiles, content marketing, and paid advertising.

There are lots of in-depth ways to do keyword research, but most small businesses do not have to deep dive into them. Your goal should be to find a few good keyword phrases for the main pages on your website, i.e. the homepage and your products/services pages.

Let’s look at the keyword research for Online Classifieds. You can start by entering Online Classified Advertisement and a few variations into Google Keyword Planner. To use this tool, you will need to create a free Google AdWords account. You don’t have to create an ad – just sign up to access it.

Here, you’ll see the search volume for your chosen keywords, as well as the competition level for them. There’s no doubt that Online Classified Advertisement and Classifieds have enough traffic to make them the main focus keyword for your business.

But what about the other pages on your website? This tool will also give you related ideas based on the keywords you entered.

If you’re stuck on keyword ideas, try doing a little competitor research by going to sites/businesses similar to yours and see what they are using on their website. A good tool for this is the Moz toolbar for Google Chrome or Mozilla Firefox browsers. Once installed, you can go to any website, click on it, and see the SEO optimization for that page.

On-Site Optimization

Once you’ve found your keywords, your next goal is to optimize your web pages and content for those keywords. To do this, you will want to make sure the important keyword phrase for each page appears in the following places.

1. The SEO Title – This is the most important on-site optimization element. Not only that, but it shows up in search results, in the tab when someone is viewing a particular page, in the bookmark when people save your page on their browser, and in the social share of the page if they tweet it, like it, or bookmark it online. In short, it’s seen just about everywhere that page is referenced.
   
2. The Meta Description – While this isn’t important as far as ranking for your keyword phrase, it does show up in almost as many places as the SEO title, which makes it important regardless.
   
3. The Content – You don’t want to go overboard and mention your vital keyword phrase in a way that seems unnatural. But you do want to make sure the content on your page represents the main keyword phrase and is mentioned within it. At bare minimum, it should be in the opening paragraph on a page. Also, try to use it in a header tag (like H2, H3 tags).
   
4. The Image ALT Tag – If you have an image on your page (which you should), include the main keyword in the image’s ALT tag. So if you have a photo of yourself on the homepage, ALT tag the photo with your name + your keyword like John Smith, Freelance Web Designer.

Also, be sure to consider on-site optimization for your social media profiles. Primarily, you will want to add your main keyword phrase to your social profile’s about section, introduction, or bio. Also try to use your main keyword phrases naturally in status updates. Both will help more people discover your business through social media.

Tips to Avoid Penalized

Don’t over-optimize on your website or your social media profiles. The most common form of over-optimization is keyword stuffing, or using your keyword phrase an unnatural amount of times on a page. This is generally frowned upon by Google and could hurt your search rankings if discovered by Google’s algorithm changes.

 Local Search Optimization

If your business has a local focus, such as a physical location that customers visit or offers services within a specific area, you will also want to optimize your website for that location. Go back to your keyword research and see what locations you can optimize your pages for.

Depending on the location and your keywords, you may want to broaden your phrases. In the above example, you can see that we removed freelance web designer to get more search volume for local areas like Phoenix, Mesa, and Scottsdale.
 
Once your website is optimized for local search, you should continue to build local visibility for yourself by creating listings for your business on local search, directory, and review sites. Some of the most popular include Google+, Yahoo Local, Bing Places, Yelp, Urban Spoon, and Trip Advisor. You can refer to Get Listed to find more local search networks based on your industry and location.

Link Building

Link building can be tough and time consuming, depending on the nature of your business, but it is necessary. The easiest way to make sure you are getting quality links is to think of not just SEO value, but to think of traffic value—you want your link to be on a website where you know it will get some clicks.

One of the keys to ranking for your target keywords is anchor text. This is where you use your target keywords with your link. As a Online Classified Advertisement , you will want to mix it up by using anchor text like freelance web designer, your name, your business, website, yourwebsite.com, etc.

There are tons of different link building strategies out there. Here are the easiest ones to start with.

• Business Partners – Do you work with suppliers, vendors, or other businesses? If you have a good relationship with them, they have a website, and they have a partner page, see if they would be interested in linking to your website. You might need to create a partner page of your own to link back to them, but it could be worthwhile.
•  Guest Blogging – If you write quality content for your business blog, you can write quality content for other blogs in your industry. Aim for those whose audience is filled with your target customer base, and those that have a lot of social sharing/engagement. You will generally get a link back to your website in the author bio.
•  Quality Directories – Not just any directories, but ones that are well recognized and respected. These include ones like DMOZ (free to request, but impossible for most to get into), Yahoo Directories ($299 per year), and Best of the Web (starting at $149). Industry specific directories are valuable as well, like Access Dance for the dance industry or The Knot for the wedding industry. Basically, you want to go for directories that don’t allow just anyone in, regardless of payment. Also, look for directories that already rank for your keyword phrase and list your business on them.

Tips to Avoid Penalties

Don’t buy packages that try to sell you on cheap, bulk links, as these are always low quality. Don’t try to build a ton of links all at once—this is a big tip off. And just like on-site optimization, you don’t want to over-optimize by building too many links with the same anchor text.

 Tools of the Trade

• Google Keyword Planner (Free) – Use this to perform keyword research
  
• Google Webmaster Tools (Free) – Use this to get on-site optimization tips, see your backlinks, monitor your site’s top content and keywords, get messages from Google about your site’s health, and much more.
  
• Google Analytics (Free) – Learn more about your traffic and website visitors, including how many come from search engines and by what keywords.
  
•  Link Prospector– Discovers link building opportunities for you based on type of link and keywords.

In the Nutshell

There is a lot to learn when it comes to SEO, but these are the basics that will help you get going in the right direction, or at least help you make sure you are paying for good service. For further research, consider reading Moz’s Beginner’s Guide to SEO.

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Submit site to Search Engines For Indexing

Getting listed in search engines can be a lot of work. “Free” submission tools are worth about what you pay for them and, worse, can be detrimental to your efforts. Yet you don’t have the time to do it yourself by hand. What do you do? You hire a professional.

A professional search engine marketer, submission service, and ranking specialist is a great tool for any site owner who wants to get listed, listed high on the results, and see a return on their investment. Sadly, there are a lot of scam artists and beginners out there passing themselves off as
“professionals” in this field. How do you find a good one?

First and Foremost, look for informative content and straight-forward pricing on the professional’s website. A well-made, professional website with informative content and easy-to-understand pricing structures is the mark of a truly professional submitter. 

Avoid submission sites that give too good to be true claims and too-low-to-believe pricing. Any
service that makes claims that they can put you at the top of all engines or “guarantees” the #1 spot
anywhere is lying. However, a guarantee of “top ranking” (usually defined as being in the first
twenty in a keyword response) is realistic and believable. 

Be careful of sites that use the term search engine and “pay per click” in the same context. These
are submitters who will promote your site through Pay Per Click engines and not through actual
search engines or directories.

Watch for submitters who have time-based plans and contracts. These are the true professionals
that know what it really takes to get you listed for the long-term. Search engine marketing is a
continual process. If you do it once and forget about it, it will soon forget about you too and you’ll
see your visitors and sales drop as time goes on. A great marketer will ask for a contract to review
your site weekly, monthly, or quarterly for ranking statistics and offer extensions of contract when
your results begin to fall.

Who would I recommend for your search engine marketing needs? The two marketing
companies listed  are good search engine marketers like 4yourprice I have used in the past or recommended to clients. They are tried, true, and good at what they do. Their prices range according to the services offered. Find the one that fits your needs and try them out!

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High PR Do Follow Blog Submission List

After creating compelling copy, titles, descriptions and link strategies, it’s time to list your blog in one or more directories.

There are ample ways to building connections, such as link baiting or blogroll-link swapping, but few are as easy to implement and cost effective as submitting to blog directories. Furthermore ,good link juice makes for a growing blog.

Here are 23 directories you need to know about:

1. Best of the Web Blog Search remains a powerful tool for sharing your blog, especially since this director’s very selective, listing only mature and valuable blogs. A link from here is majestic.

2. Bloggeries is one of the most respected blog directories. The layout is clear and concise, and readers are able to find what they are looking for in a snap.

3. EatonWeb Blog Directory is a powerful list. The fee, currently $34.99, pays for a review of your blog.

4. OnToplist.com is a free, manually-edited directory that reads the RSS feed of your blog. You can also use the site’s social features, article directory, and other great tools to build your blog.

5. Blogged.com is an interesting mix of a directory and a Google News type site that is fed by the blogs listed with Blogged. And it’s free to list your blog.


6. While the design and infrastructure have changed somewhat over the years, Blog Search Engine remains one of the most selective blog directories on the web. Membership has its privileges.

7. Blog Catalog features a vast number of categories, from “academic” to “writing”, while offering the ability to search by country, language or user. It has a no-frills design, but offers convenient access through a simple blog registration.

8. Globe of Blogs has too many features to list. Only non-commercial blogs are accepted. The site may be busy, but I like being able to narrow my search by title, author or subject.

9. The ultimate directory of British blogs isn’t focused on location, but on the culture. It is asked that bloggers be genuinely “Britished.”

10. Blog Universe has a layout that’s easy to navigate and, although the content is limited, it’s an all-around good directory worthy of submission.

11. Bigger Blogs is intertwined with a business directory and an article directory, giving you access to several powerful tools in one location.

12. Bloggernity is a crisp, clean and easily navigated site. It’s low ad-to-content ratio has helped solidify its reputation as a quality directory.

13. Bloggapedia has an interesting and eye-catching homepage. Readers are easily connected to top blogs and new posts. Innovative categories, a colorful design and its blogger tool kit make this directory a hit.

14. Spillbean is a well-designed directory with categories such as “health,” “society,” “Internet,” and “personal.”

15. Blogging Fusion boasts over 60 categories, including family-focused blogs. Blogging Fusion has an good number of listings, and it also has visitor stats.

16. Blogflux is organized and clear with a strong social element.

17. The blogs at the top of Bloglisting are fun, colorful and catch the attention of the reader. Bloglisting displays the page-ranking blogs, which is a helpful tool when determining with whom you want to exchange links.

18. Blogio stores plenty of quality blogs, and it sports solid on-site search.

19. Blog Digger is a strong search tool, especially for local blog listings.

20. Blog Pulse features a powerful community element, on-site analytics, and a clean design. The “submit” page is a bit tricky to find, so here’s the quick link.

21. Technorati’s blog directory is well-respected and spans more than 30 categories.

22.4yourprice Blog Directory is a Blog for local blog listing.


The above listings are a glimpse inside the large and vast world of blog directories and the valuable inbound links that your can build for your blog and grow your business.

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How load time impact on Google Rankings?

In the Era of IT(Information Technology),everyone wants everything at a tremendous pace, as like other things people want website’s also to load at lightening speed like 4yourprice.com.

Suppose you want to do immediate search on Google Search Bar ,On search result you clicked a website whose loading time is very high, will you wait the website to load or will you exit? The answer would  yes and  I will exit. Instead of wasting my time watching a loader of a website or half loaded website, I will go to another website.

Google wants to give an immense feeling to their user. For that very reason, From April 2010, Google started to take load time into account when ranking sites.

Here is an info-graphic from Quicksprout which explains How load time affects your website rankings.

 

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How to do Internet Marketing (SEO)?

Experience Commerce (EC) a supplier of social media and SEO skilled services announces changes on websites when the most recent Google updates. The Internet Marketing promoting world was shook up once more with Google’s latest update and has internet marketers everywhere scratching their heads.

It states that their study of the most recent update has largely affected websites that had duplicate content. Since the corporate reviews all its new purchasers websites before taking them on as a consumer, none of its purchasers were affected. the corporate will state that every one sites that had solely used their corporations services for SEO functions, had not lost ranking and really received positive movement. Since the most recent Google shake up there has been an increase in new purchasers using EC to do to come back back from penalties imposed by Google. Statistics show that the bulk of those new purchasers have lost some, if not all traffic; though most of their rankings seemed to keep an equivalent on Yahoo and Bing. Some had received message alerts in their Google webmaster account. The message can appear as if this:

“Dear website owner or webmaster of (Company Name)
We’ve detected that a number of your site’s pages is also using techniques that are outside Google’s Webmaster tips.

Specifically, rummage around for presumably artificial or unnatural links pointing to your website that would be supposed to control PageRank. samples of unnatural linking may embody shopping for links to pass PageRank or collaborating in link schemes.

We encourage you to create changes to your website in order that it meets our quality tips. Once you have created these changes, please submit your website for reconsideration in Google’s search results.”

This message came before the most recent penguin update, and most house owners of affected websites haven’t recovered however. A spokesperson from EC stated “Although duplicated content is a better issue to mend. However, it’s troublesome to rule out the employment of negative or black hat SEO to harm their competitors with.” whether or not the web site owner was employing a link farm, another form of black hat SEO, or it absolutely was done by a competitor – the result was an equivalent.

The purpose of employing a SEO skilled is to rank well within the search engine. this could be achieved by adding links that time back to the precise website that one is making an attempt to rank. Businesses that wish to rank for a selected keyword or key phrase would do thus partly by writing partaking articles and blogs that concentrate on the keyword that they need to rank for. the corporate believes that web site house owners that attempted to cheat the system by spinning articles and blogs with poor quality content for the aim of putting links everywhere, in a trial at making an attempt to control Google’s algorithm. Those sites might also been suffering from the most recent update, owing to Google’s drive to weed out poor content sites.

A promoting manager for the corporate was quoted, “If you would like to own a business that ranks well on the net, after all that company ought to use everything that’s offered to them. There has been an enormous switch from ancient SEO practices, to using social media platforms to help in a very company’s ranking.” In fact, Google has already stated it’s taking into thought social signals in determining a websites price in their technique of ranking.

So what are you able to take from all this? the corporate says by adding quality relevant links to an internet site, the domain ought to rank for the keywords you’re targeting. this relies on competition, and setting realistic time frames of when the positioning ought to reach high rankings. conjointly an organization shouldn’t exclude the ability of using social media promoting to help in ones over all SEO goals. corporations ought to conjointly invest in one among the fasted growing markets, the mobile trade. Websites ought to be able to be viewed properly on a telephone and simply navigated through.

About the company: 4yourprice.Inc is a full service Online Classified Advertisement Agency that gives Classified services to their client throughout the World. The company’s workplace is found in USA. For a lot of info concerning the corporate visit http://www.4yourprice.com.

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How to create online portfolios on your website to interact client?

Online portfolios can work for you in two ways. One, they can help convince a potential client that they want to work with you. And, two, they can help you get discovered on sites dedicated to bringing together portfolios of specific types of professionals.

 Personally, I’ve received many job opportunities thanks to my online portfolios, which include:

•  a dedicated business portfolio website 
• a one-page portfolio on my blog
•  portfolio links on my social profiles
•  portfolios on networks for freelance writers and journalists

I will share examples of all of these throughout this post. Essentially, you can never have too many portfolios. Even if you only get one lead from one of your portfolios, it will return your investment.

In this guide, we’ll show you how you can create a great online portfolio on your website, blog, social media networks, and specific professional networks.

Portfolio 1:Create a portfolio on a dedicated business website 

Your primary portfolio should be on a dedicated website for your business. This is a website whose goal is to capture leads to your business.

Thankfully, you don’t have to be a web designer to create a great business website complete with a portfolio. There are lots of platforms you can use such as a WordPress website using a portfolio theme. If you run a search on Google for WordPress portfolio themes, you’ll find lists that show you every type imaginable, premium themes, and marketplaces that give you many more portfolio options.


Portfolio 2: Create a portfolio on a blog

What if you have a blog that is separate from your business website, or you don’t have a business website at all? You can still create a portfolio. In this case, maybe it would just be a page that showcases your work and lets your blog readers know you offer services related to the content you create. I get quite a few leads from my blog’s portfolio page, which is a simple list of the latest blog posts I’ve written.

At the end of this list of posts, I include a contact form that potential clients can use to ask about having similar content written for their websites.

This kind of portfolio page is perfect for people who are primarily known for their blogs and want to expand into offering services, but don’t have a business just yet. It can also help them generate business from their blog, without having to lose the identity of the blog itself by turning it into a business-oriented website.

Portfolio 3: Create a portfolio on social media networks 

Social media networks like Facebook, LinkedIn,4yourprice.com and Pinterest allow you to create portfolios in a variety of ways. On Facebook, you can create a custom tab for your Facebook page that is a dedicated portfolio, much like Social Identities has done with their social design portfolio.

Portfolio 4: Create a video portfolio

If your business creates video, helps people create video, or has work that can be showcased through video, then you definitely want to create a portfolio on sites like YouTube and Vimeo. GoAnimate, a service that helps you easily create animated videos, has sections of featured videos and tutorials, all demonstrating the power of their tool.

Portfolio 5: Create a portfolio on a professional network 

Last, but not least, there are lots of professional networks that help connect freelancers, consultants, and businesses with their ideal customers. There are lots of them out there, so your first job will be to make sure the network is right for your business. Here are some things to use as qualifiers before adding your portfolio to the mix.

• Pricing: while most networks are free to those offering services (and then charge the people who want to hire), there are some networks that will charge you certain fees to join or to get you leads. If possible, aim for networks that allow you to link to your website, or have a free-to-use contact form.
•  Listed Rates: if a network lists rates, and yours are considerably higher than other businesses on the site, then you might want to skip it. If everyone else only charges $50 on a logo design, and you charge $500, you’re probably not going to get a lot of business.
•  Quality: do the other portfolios on a site stack up to yours in a quality test? If a network is well known for not having great work, you don’t want your name to be listed there
• Popularity: if a network allows companies to leave ratings, testimonials, etc. on those they have hired, look to see how many people actually have feedback on their portfolios. If there are a ton of portfolios, but no feedback, the network may be attracting more portfolio submissions than people who are looking to hire. That’s not so bad for a free site, but it’s not great if you’re paying for your portfolio listing. With those things in mind, here are some networks you can create a portfolio on to reach a new audience.

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Use of Social Media Marketing(SMM) in SEO

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons -- or promoting activity through social media by updating statuses or tweets, or blog posts.

Social media selling refers to the method of gaining traffic or attention through social media sites.

Social media itself could be a catch-all term for sites which will give radically completely different social actions. for example, Twitter could be a social web site designed to let folks share short messages or “updates” with others. Facebook, in distinction could be a full-blown social networking web site that permits for sharing updates, photos, change of integrity events and a spread of alternative activities.

Why would a probe vendor — or a web site concerning search engines — care concerning social media? the 2 area unit terribly closely connected.

Social media typically feeds into the invention of recent content like news stories, and “discovery” could be a search activity. Social media may facilitate build links that successively support into SEO efforts. many folks additionally perform searches at social media sites to search out social media content.

 SMM became more common with the increased popularity of websites such as Twitter, Facebook, Myspace, LinkedIn, and YouTube. In response, the Federal Trade Commission (FTC) has updated its rules to include SMM. If a company or its advertising agency provides a blogger or other online commenter with free products or other incentives to generate positive buzz for a product, the online comments will be treated legally as endorsements. Both the blogger and the company will be held responsible for ensuring that the incentives are clearly and conspicuously disclosed, and that the blogger's posts contain no misleading or unsubstantiated statements and otherwise complies with the FTC's rules concerning unfair or deceptive advertising

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